How Warriors Maintained Winning Culture

Key Excerpt: “Honestly, most of them wanted to stay. It was such a great compliment to hear that from those guys. Here we were with the worst record in the league, but guys were enjoying the process of learning and growing and getting better, being in a really healthy environment.

Supporting Article: NBC Sports

Ricardo’s Summary: In 2020 the Golden State Warriors had the worst record in the NBA. Sure, they had won a few championships in the previous years but by all accounts, their dynasty was done. But somehow, Coach Steve Kerr was able to maintain a winning culture. How did they do it?

Here’s what Kerr said, “We basically did the exact same thing. We still played music in practice, still made fun of each other, made fun of ourselves,” Kerr said. “Did birthday videos, invited the children in, player’s kids to come in and shoot. All of that is authentic to who we are. And we kept doing that. And it mattered, especially when you’re losing, that’s when the culture has to matter. That’s my feeling.”

So, the bottom line is that if you’ve enjoyed a winning culture and hit a dead spot, rather than throwing out the baby with the bathwater, take a step back and save some of that bathwater.

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You and your culture matter,

Ricardo González is the founder and CEO of Bilingual America. He is the author of multiple books on cultural communications and is considered by many to be one of the foremost cultural experts in the world.

Learn more about him here.

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